Thursday, July 07, 2011

The New Model Fiesta

The rumours had been circulating, and for once they proved to have substance. Puerto Pollensa's summer fiesta of Virgen del Carmen will have neither a firework display nor a beach party. The fireworks that finish off Pollensa town's Patrona fiesta in August are a likely further victim of the financial crisis at Pollensa town hall. What else? Will Cala San Vicente, treated as a sideshow anyway, have any sort of a fiesta this summer?

It comes as no great surprise, other than that it has taken till this year for reality to bite. The funding shortages have been there for ages. They existed B.C. (before crisis), but no one thought to do much about them, ever reliant on government funds or taking on extra debt that town halls are now forbidden from doing.

In 2009, cuts to fiesta budgets did start to come in. In Pollensa, for instance, there was supposed to have been a reduction of up to 25%. If there indeed was, and the main targets were said at the time to be the autumn and wine fairs rather than the fiestas, then it wasn't necessarily obvious.

If there are to be cuts to the fiestas, and there have to be, then what should their priorities be, who should pay for them and who indeed should organise them? Is a firework display, for instance, a priority? It depends on how much it costs, and getting to that information isn't always straightforward.

One town, Felanitx, cut its budget for fireworks by 2,000 euros in 2009, so that it cost 3,000 euros. My guess is that displays in resorts such as Can Picafort and Puerto Pollensa require a far larger wedge. Upwards probably of 10,000 euros. More possibly.

In itself, this doesn't sound like a lot. In the context of this year's budget for fiestas in Puerto Pollensa of 30,000 euros, then it is. But note that it is fiestas and not fiesta. The budget was for both Virgen del Carmen, now stripped of its fireworks and beach party, and the Feria del Mar and Sant Pere fiesta just gone. Yet, the main fiesta is Virgen del Carmen. Sant Pere may not cost a lot by comparison, but why didn't they just scrap it? Why have two fiestas three weeks apart? And on the religious angle, Sant Pere, or rather his image, gets dragged out during the Virgen celebrations, so what's the point of the earlier event?

The argument goes that the fiestas bring in tourists. I'm not convinced that they do, except those which occur out of season. There may be some tourists who book holidays expressly with the fiestas in mind, but how many is some? I'm sure no one has bothered to find out. But as there is so much entertainment being laid on, then maybe those who enjoy it, whether specifically attracted by fiestas or not, should contribute to the cost.

I don't have a good suggestion as to how you would create a mechanism for doing so, but assuming one could be dreamt up and let's say you have five thousand tourists knocking around, charge them all two euros a pop and bingo, there's the cost of your fireworks covered. And while you're at it, what about charging people from other towns? They don't pay the local taxes.

If not tourists paying, then what about the private sector? In the town of Dos Hermanas in the province of Sevilla, business has come to the rescue of the fiesta firework display. Put such a suggestion to businesses in Puerto Pollensa, and it would probably go down like a lead balloon, given the poor relations with the town hall and gripes about services for which taxes are paid, but the involvement of the private sector is common enough in other countries. In the USA, for example, the money for fireworks at fairs typically comes not from local authorities but from fundraising and from business.

And then there is the issue of who organises the fiestas. There has been talk of local people in Puerto Pollensa trying to stage the missing ingredients to the Virgen fiesta. In Inca, they have already looked to involve the locals in fiesta organisation. As a general principle, were the local citizenship charged with doing the organising, were it given a grant by the town hall (lower obviously than what it would otherwise spend), then this would not only give the local population greater "ownership" of the fiestas, it would also bring about a mix of private-public funding.

Perhaps we have to accept that the fiestas got too lavish for their own good and that a return to a more basic fiesta becomes the norm; DJs playing dance music isn't exactly traditional. Or perhaps we should now expect a different model for the fiestas, and one that isn't dependent upon the public purse.


Any comments to andrew@thealcudiaguide.com please.

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